These custom vector illustrations were created for Big Rock Brewery for their line of fruit-flavored hard-steeped teas. I created these digital illustrations in a hand-drawn and wood-block style to act as flavour cues for the can design and support the clean, and vintage-inspired visual direction.

White Peaks Hard Steeped Tea Flavour Icons

A can of White Peaks Hard Steeped Tea with illustrated fruits, including peach, lemon, blueberry, and lemon slices in a pitcher, on a background with mountain silhouette and colorful stripes.
A can of White Peaks Hard Steeped Tea with Juicy Peach Apricot flavor and a drawing of peaches and peach slices beside it.
A can of White Peaks Hard Steeped Tea with Meyer Lemon flavor next to line drawings of a lemon, lemon half, lemon wedge, and lemon leaves on a background with mountains and colorful lines.
A can of White Peaks Wild Saskatoon Blueberry flavored hard steeped tea with purple, white, and blue label, and illustrations of blueberries at different ripeness stages on a colorful background.
A can of White Peaks Hard Steeped Tea with lemon flavor, featuring a mountain logo, next to illustrations of lemon slices, a pitcher with lemon slices, a pitcher with a handle, and lemon leaves, all on a colorful striped background.

This product is available in Canada.

Creative Director & Graphic Design: Tim Morrison for LPi Group

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